Tuesday, 10 March 2026 09:00

Alton Towers to Open Hey Duggee Themed Rooms at CBeebies Land Hotel

Alton Towers has revealed the latest addition to its award-winning CBeebies Land Hotel: the world’s first Hey Duggee themed bedrooms.

The new rooms are set to welcome their first guests starting March 14, 2026, just in time for the main theme park season.

Step Inside the Clubhouse

Designed to look like the iconic Clubhouse from the hit BBC Studios show, the new rooms are heavily themed to provide an immersive experience for young fans. The space is divided into two distinct areas:

  • The Kids' Zone: Featuring bunk beds and a pull-out trundle bed, allowing the rooms to sleep up to five people (two adults and three children).
  • The Parents' Area: A separate space for adults to relax while still being surrounded by the vibrant, colorful world of Duggee and the Squirrel Club.

The rooms are packed with "Earn Your Badge" interactive elements and references to the show, ensuring the adventure continues long after families have left the theme park.

Expanding the Duggee Experience

While Hey Duggee already has a significant presence at Alton Towers via the Big Adventure Badge sensory play area within CBeebies Land, these rooms mark the first time fans can stay overnight in a dedicated Duggee environment.

"What better way for fans to relax and continue the adventures after a fun-filled day at CBeebies Land than with a stay in our world-first Hey Duggee-themed rooms," said Howard Ebison, Vice President of Alton Towers Resort. "This addition is the latest example of our commitment to creating unforgettable memories and immersive experiences for families."

A Milestone Year for CBeebies Land

The introduction of the Hey Duggee rooms is part of a wider series of updates at the resort for 2026. Natasha Spence, Head of Attractions at BBC Studios, noted that the rooms allow families to "continue the fun, imagination, and adventure beyond the screen."

  • Opening Date: March 14, 2026.
  • Capacity: Up to 5 guests (2 adults, 3 children).
  • Booking: Reservations are now open here.
  • Included Perks: As with all CBeebies Land Hotel stays, guests benefit from themed entertainment throughout the evening, character meet-and-greets, and early entry into select areas of the park.
back to top
Top